All ghost movies are almost same. Initially only one person feels the presence of someone else and rest all characters deny ghosts. Later, people start dying or disappearing. Ghost generally kills coward people first. One ghost is enough to deal with all the actors. There is lot of shouting and loud music to scare viewers. Ghosts wear dirty, blood stained and torn clothes and dark makeup. They open big mouth shout even louder than their victim or some do not speak at all and convey written messages through walls. Most have long hairs. They have big dark circles too. I understand they don't sleep during night but what do they do during day??
Ghost movies require small budget. No big stars. No big sets. No foreign locations. You can show any amount of bakwass. No need to justify anything.
The most shocking and time waste recent ghost movie is Talaash. Where in the end all the blame is put on a ghost. You never expect this from Aamir's movies.
I recently watched Conjuring, its a decent ghost movie.